Privacy Policy


This site is owned by MDE Sports UK Ltd Trading as Evolution Skates.  We are registered at The Old Vicarage, Station Road, Great Wyrley, Nr Walsall, West Midlands, WS66LJ United Kingdom. Our company registration number is 09596167 and we are the ‘data controller’ of the personal information you provide to us.

We are registered as a Data controller with the Information Commissioners Office our registration number is: ZA 398855

As a Data Controller, we will take all the necessary steps to comply with the GDPR and Data Protection Act 2018 and relevant subordinate legislation when handling any personal data which you may provide to us.
This includes ensuring that data is:
Fairly and lawfully processed
Processed for limited purposes
Adequate, relevant and not excessive
Accurate and Secure;
Not kept longer than necessary
Processed in accordance with your rights
Not transferred to countries outside the European Economic Area.

We are committed to protecting and respecting your privacy when visiting our website and providing us with your personal information and this privacy policy statement summarises what personal details we may collect from you before, during or after you use our site and what we will do with them.

You can contact us via the postal address above or via email at if you have any queries regarding this policy.

This Online Privacy information is a precis of our detailed written policies which are held at our business premises. Please contact us if you require further information regarding our data protection compliance procedures.
We will review and update this Privacy Policy from time to time and all changes will be posted to this page.

2. Our privacy policy and data protection policies:

We are committed to protecting your personal privacy and, in accordance with relevant data protection laws, we uphold strict security procedures for the collection, storage, use and disclosure of your personal information.

We have described below the personal information we may gather about you, the purposes we will hold it for and the limited categories of people to whom we may disclose it.

3. What information do we collect and how may we use it?

All visitors to the site:
During your visit to our site, we will only collect personal information that you choose to provide, if for example you: contact us with an enquiry or request us to provide you with further information
If you share other people’s data with us, for example if you order on behalf of another company, you will need to check that company consents to you providing their information to us.

4. We may use the information held about you in the following ways:

To administer any account you have with us

To perform our contractual obligations to you

To respond to your queries and requests

To communicate with you

To ensure that the content of our site is presented in the most effective manner

To provide you with the information, products and services requested from us

To provide you with helpful information about our products or services

To make improvements to the service we provide you

E-mail correspondence with Evolution Skates via our website and email addresses accessible through, or obtained from, this site may be recorded and/or monitored.

5. How do we store and protect your data?

We take the security of your information seriously and we will endeavour to ensure that the personal information you submit to us is kept private and secure.

We will not sell, rent or otherwise disclose the personal information you provide to us through the site to third parties (other than as listed below) unless we are required to do so by law.

Third parties who provide services on our behalf

We may share your personal information with certain third parties who provide services on our behalf. They only have access to the personal information they need to perform those services. They are required to keep your personal information secure and confidential and may only use it as permitted by us in accordance with this Privacy Policy.

If you have contracted with us we will share data only to the extent necessary for the performance of the contract, otherwise we will obtain specific consent from you before sharing your data.

The third parties who provide services on our behalf fall into the following categories:
Our partners providing logistics and external service support.
Our business partners or advisors for the purposes of completing or investigating a transaction with you.
Marketing agencies appointed to provide services to us
The service providers operating this site on our behalf
Accountants, auditors, law firms, payment processors, information technology support providers
Advertising services, analytics services, content providers
The information we collect about you, is hosted and stored in the UK.

7. How long do we store your data?

We will not keep your data for longer than is necessary for the relevant purposes set out in this Privacy Policy.

Where you have purchased a product or service from us, we will hold your relevant personal details to enable us to provide after-sales services and to administer the contract.****

8. Your rights

Under the General Data Protection Regulation (GDPR) and The Data Protection Act 2018 (DPA) you have a number of rights with regard to your personal data.

You have the right to request from us access to and rectification or erasure of your personal data, the right to restrict processing, object to processing as well as in certain circumstances the right to data portability. Please note we will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

To exercise any of these rights contact us at

9. Lawful bases for data processing

We hold and process your data by lawfully allowed means, these include:
Your Consent: Consent is usually given by yourself when you contact us via the Website or personally when we discuss products or advice with you.
Contractual obligations: This occurs when you engage us to do some Legal work for you, full details of the contractual obligations both of us have will be explained at the time of creating the contract with us.
Legal Obligation: When the processing is necessary for us to comply with the Law.
Vital Interests: When the processing is necessary to protect someone's life.
Public Task: When the processing is necessary for us to perform a task in the public interest or for an official function and the task or function has a clear basis in Law.
Legitimate Interests: When the processing is necessary for our legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests.

10. Children’s data

Our site is not directed at children and should not be accessed by them. We will not knowingly collect information from minors without their parent's or guardian's consent

Third Party Websites

From time to time our site may contain links to and from the websites of our suppliers or other third party sites.

If you visit any of these sites please note they have their own privacy policies and you should check these before submitting any personal data. We cannot accept any responsibility or liability for these policies.

12 Data Access

You have rights of access to the data we hold about you. Should you wish to exercise these rights, please contact Mr Mathew Evans at the above address.

There is no charge for this service. As soon as we are satisfied as to your identity, we will send you, within 30 days a copy of all the data we hold relating to you.

Please contact us if you believe that any personal data or information which we hold about you is incorrect or incomplete. Any information or data which is found to be incorrect will be corrected as soon as practicable.

Please contact us if you wish to have your personal data removed entirely from our systems. As soon as we are satisfied as to your identity and the data is not required to be kept for any other lawful reason or purpose it will be removed from our systems forthwith. If you so wish, your Data is provided to you electronically in a commonly used format such as email.

If you are unhappy with any of the responses given to you by us you may complain about us to the regulator at the Information Commissioners Office on 0303 123 1113 or through their website

13. Cookies

13.1 What Are Cookies?
Cookies are small text files that are stored within your internet browser by the websites that you visit. Our website, like most websites, places cookies on your device to understand more about your visit and help us to improve your experience.

13.2 How Do We Use Cookies?
Cookies are used for functionality including keeping track of the items in your shopping bags, learning about how you arrived at our website and to store preferences so you don't have to enter them each time you visit. Carefully selected 3rd parties may also use cookies on our website to provide you with their services, this might include understanding your location or providing us with analytics to improve how we present our website.

13.3 Cookie Types and Uses:
Essential Cookies
These are cookies that our website needs to function and if they are not accepted by you means parts of the site won't be usable. For example: to store the items that are in your shopping bag, to determine when you are signed in, and to populate recently viewed items.
Third Party Cookies
We use carefully-selected third parties who set cookies during your visit to our website. These organisations provide us with information on how you use our website. They may also use cookies to promote our products and offers to you on other websites based on your activity on our website. Some of our partners will also use your location to provide relevant messaging.
Analytics Cookies
We use software tools that allow us to understand and then improve, how customers interact with our website - known as website analytics.
Analytics cookies allow us to understand things like: how many visitors there have been to the website, how many times they visit and what pages have been viewed. Although analytics cookies allow us to gather specific information the data is anonymous and doesn’t provide details such as name or address.

13.4 How Can I Manage My Cookies?
If you do not want to accept cookies you can change your browser settings so that cookies are not accepted. If you choose to do this, please be aware our website may not function as intended.
For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies;

13.5 How Can I Turn My Cookies Off?
All popular browsers (e.g. Chrome, Internet Explorer, Edge and Safari) allow you to amend your cookie settings so that cookies are no longer enabled across all websites that you visit. You can find information explaining how to disable cookies for the main browsers in the ‘Where to find information about controlling cookies’ section at the Information Commissions website;

14. Changes to this policy.

There may be developments in how we use your data according to changes in the Law.

We reserve the right to make changes to this Data Protection and Privacy Policy at any time without notice and it is your responsibility to revisit this page from time to time to re-read this policy.

Any revised terms shall take effect as at the date of posting.

If you don’t find your concern addressed here, feel free to contact us by e-mailing us at